Overview

Brought to you by YData

Dataset statistics

Number of variables	24
Number of observations	1033
Missing cells	166
Missing cells (%)	0.7%
Duplicate rows	4
Duplicate rows (%)	0.4%
Total size in memory	193.8 KiB
Average record size in memory	192.1 B

Variable types

Text	1
Numeric	14
Categorical	9

Alerts

Dataset has 4 (0.4%) duplicate rows	Duplicates
`budget` is highly overall correlated with `costo_clicks` and 4 other fields	High correlation
`budget_categoria` is highly overall correlated with `roi`	High correlation
`conversion_categoria` is highly overall correlated with `conversion_rate` and 1 other fields	High correlation
`conversion_rate` is highly overall correlated with `conversion_categoria` and 2 other fields	High correlation
`conversions` is highly overall correlated with `conversion_rate` and 6 other fields	High correlation
`costo_clicks` is highly overall correlated with `budget` and 1 other fields	High correlation
`costo_por_conversion` is highly overall correlated with `budget` and 6 other fields	High correlation
`efficiency_index` is highly overall correlated with `conversion_categoria` and 2 other fields	High correlation
`ingresos_por_click` is highly overall correlated with `budget` and 6 other fields	High correlation
`net_profit` is highly overall correlated with `conversions` and 5 other fields	High correlation
`revenue` is highly overall correlated with `conversions` and 6 other fields	High correlation
`revenue_categoria` is highly overall correlated with `conversions` and 1 other fields	High correlation
`revenue_per_dollar` is highly overall correlated with `budget` and 6 other fields	High correlation
`roi` is highly overall correlated with `budget_categoria` and 2 other fields	High correlation
`roi_categoria` is highly overall correlated with `roi`	High correlation
`roi_recalculated` is highly overall correlated with `budget` and 6 other fields	High correlation
`start_month` is highly overall correlated with `temporada_inicio`	High correlation
`target_audience` is highly overall correlated with `type`	High correlation
`temporada_inicio` is highly overall correlated with `start_month`	High correlation
`type` is highly overall correlated with `target_audience`	High correlation
`roi_recalculated` has 22 (2.1%) missing values	Missing
`costo_por_conversion` has 19 (1.8%) missing values	Missing
`costo_clicks` has 24 (2.3%) missing values	Missing
`ingresos_por_click` has 35 (3.4%) missing values	Missing
`budget` is highly skewed (γ1 = 31.66435554)	Skewed
`costo_por_conversion` is highly skewed (γ1 = 22.68423989)	Skewed
`revenue_categoria` is uniformly distributed	Uniform
`conversion_rate` has 11 (1.1%) zeros	Zeros
`conversions` has 11 (1.1%) zeros	Zeros
`costo_clicks` has 11 (1.1%) zeros	Zeros
`efficiency_index` has 17 (1.6%) zeros	Zeros

Reproduction

Analysis started	2025-05-25 08:32:12.275417
Analysis finished	2025-05-25 08:32:34.080796
Duration	21.81 seconds
Software version	ydata-profiling vv4.16.1
Download configuration	config.json

campaign_name
Text

Distinct	1014
Distinct (%)	98.2%
Missing	0
Missing (%)	0.0%
Memory size	8.2 KiB

Length

Max length	53
Median length	45
Mean length	33.403679
Min length	11

Characters and Unicode

Total characters	34506
Distinct characters	55
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1001 ?
Unique (%)	96.9%

Sample

1st row	Public-key multi-tasking throughput
2nd row	De-engineered analyzing task-force
3rd row	Balanced solution-oriented Local Area Network
4th row	Distributed real-time methodology
5th row	Front-line executive infrastructure

Value	Count	Frequency (%)
interface	41	1.2%
architecture	30	0.9%
open	28	0.8%
zero	23	0.7%
secured	23	0.7%
user	22	0.7%
4thgeneration	21	0.6%
methodology	19	0.6%
local	19	0.6%
reverse-engineered	19	0.6%
Other values (335)	3063	92.6%

Most occurring characters

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	34506	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
e	4052	11.7%
i	2711	7.9%
t	2670	7.7%
a	2381	6.9%
r	2327	6.7%
	2275	6.6%
n	2274	6.6%
o	1991	5.8%
l	1490	4.3%
d	1394	4.0%
Other values (45)	10941	31.7%

budget
Real number (ℝ)

High correlation Skewed

Distinct	1009
Distinct (%)	98.1%
Missing	4
Missing (%)	0.4%
Infinite	0
Infinite (%)	0.0%
Mean	58955.861

Minimum	-10000
Maximum	9999999
Zeros	0
Zeros (%)	0.0%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-10000
5-th percentile	5686.904
Q1	24633.17
median	46919.95
Q3	74898.2
95-th percentile	95260.468
Maximum	9999999
Range	10009999
Interquartile range (IQR)	50265.03

Descriptive statistics

Standard deviation	311545.96
Coefficient of variation (CV)	5.2843934
Kurtosis	1011.3254
Mean	58955.861
Median Absolute Deviation (MAD)	25128.49
Skewness	31.664356
Sum	60665581
Variance	9.7060888 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
8082.3	4	0.4%
84643.1	3	0.3%
17712.98	3	0.3%
14589.75	3	0.3%
36800.58	3	0.3%
59892.4	2	0.2%
39291.9	2	0.2%
75569.28	2	0.2%
28964.45	2	0.2%
40493.88	2	0.2%
Other values (999)	1003	97.1%
(Missing)	4	0.4%

Value	Count	Frequency (%)
-10000	1	0.1%
1052.57	1	0.1%
1223.82	1	0.1%
1309.17	1	0.1%
1378.61	1	0.1%
1380.68	1	0.1%
1407.21	1	0.1%
1436.99	1	0.1%
1480.67	1	0.1%
1580.69	1	0.1%

Value	Count	Frequency (%)
9999999	1	0.1%
100000	1	0.1%
99957.15	1	0.1%
99891.35	1	0.1%
99838.63	1	0.1%
99714.19	1	0.1%
99579.39	1	0.1%
99535.21	1	0.1%
99520.93	1	0.1%
99406.41	1	0.1%

roi
Real number (ℝ)

High correlation

Distinct	92
Distinct (%)	8.9%
Missing	4
Missing (%)	0.4%
Infinite	0
Infinite (%)	0.0%
Mean	0.53400389

Minimum	-0.2
Maximum	0.99
Zeros	6
Zeros (%)	0.6%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.2
5-th percentile	0.134
Q1	0.31
median	0.53
Q3	0.76
95-th percentile	0.95
Maximum	0.99
Range	1.19
Interquartile range (IQR)	0.45

Descriptive statistics

Standard deviation	0.26182074
Coefficient of variation (CV)	0.49029745
Kurtosis	-1.1164625
Mean	0.53400389
Median Absolute Deviation (MAD)	0.23
Skewness	0.0059019795
Sum	549.49
Variance	0.068550101
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.9	33	3.2%
0.4	29	2.8%
0.5	28	2.7%
0.6	27	2.6%
0.3	22	2.1%
0.74	22	2.1%
0.16	18	1.7%
0.8	17	1.6%
0.37	16	1.5%
0.1	16	1.5%
Other values (82)	801	77.5%

Value	Count	Frequency (%)
-0.2	1	0.1%
0	6	0.6%
0.1	16	1.5%
0.11	6	0.6%
0.12	11	1.1%
0.13	12	1.2%
0.14	10	1.0%
0.15	12	1.2%
0.16	18	1.7%
0.17	10	1.0%

Value	Count	Frequency (%)
0.99	13	1.3%
0.98	8	0.8%
0.97	11	1.1%
0.96	10	1.0%
0.95	11	1.1%
0.94	13	1.3%
0.93	8	0.8%
0.92	6	0.6%
0.91	9	0.9%
0.9	33	3.2%

type
Categorical

High correlation

Distinct	6
Distinct (%)	0.6%
Missing	1
Missing (%)	0.1%
Memory size	8.2 KiB

email	289
webinar	268
social media	240
podcast	233
event	1

Length

Max length	12
Median length	7
Mean length	7.5968992
Min length	3

Characters and Unicode

Total characters	7840
Distinct characters	19
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	2 ?
Unique (%)	0.2%

Sample

1st row	email
2nd row	email
3rd row	podcast
4th row	webinar
5th row	social media

Common Values

Value	Count	Frequency (%)
email	289	28.0%
webinar	268	25.9%
social media	240	23.2%
podcast	233	22.6%
event	1	0.1%
B2B	1	0.1%
(Missing)	1	0.1%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
email	289	22.7%
webinar	268	21.1%
social	240	18.9%
media	240	18.9%
podcast	233	18.3%
event	1	0.1%
b2b	1	0.1%

Most occurring characters

Value	Count	Frequency (%)
a	1270	16.2%
i	1037	13.2%
e	799	10.2%
m	529	6.7%
l	529	6.7%
s	473	6.0%
o	473	6.0%
d	473	6.0%
c	473	6.0%
n	269	3.4%
Other values (9)	1515	19.3%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7840	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1270	16.2%
i	1037	13.2%
e	799	10.2%
m	529	6.7%
l	529	6.7%
s	473	6.0%
o	473	6.0%
d	473	6.0%
c	473	6.0%
n	269	3.4%
Other values (9)	1515	19.3%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7840	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1270	16.2%
i	1037	13.2%
e	799	10.2%
m	529	6.7%
l	529	6.7%
s	473	6.0%
o	473	6.0%
d	473	6.0%
c	473	6.0%
n	269	3.4%
Other values (9)	1515	19.3%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7840	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1270	16.2%
i	1037	13.2%
e	799	10.2%
m	529	6.7%
l	529	6.7%
s	473	6.0%
o	473	6.0%
d	473	6.0%
c	473	6.0%
n	269	3.4%
Other values (9)	1515	19.3%

target_audience
Categorical

High correlation

Distinct	3
Distinct (%)	0.3%
Missing	2
Missing (%)	0.2%
Memory size	8.2 KiB

B2B	529
B2C	501
social media	1

Length

Max length	12
Median length	3
Mean length	3.0087294
Min length	3

Characters and Unicode

Total characters	3102
Distinct characters	13
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1 ?
Unique (%)	0.1%

Sample

1st row	B2B
2nd row	B2C
3rd row	B2B
4th row	B2B
5th row	B2B

Common Values

Value	Count	Frequency (%)
B2B	529	51.2%
B2C	501	48.5%
social media	1	0.1%
(Missing)	2	0.2%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
b2b	529	51.3%
b2c	501	48.5%
social	1	0.1%
media	1	0.1%

Most occurring characters

Value	Count	Frequency (%)
B	1559	50.3%
2	1030	33.2%
C	501	16.2%
a	2	0.1%
i	2	0.1%
o	1	< 0.1%
s	1	< 0.1%
c	1	< 0.1%
l	1	< 0.1%
	1	< 0.1%
Other values (3)	3	0.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	3102	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
B	1559	50.3%
2	1030	33.2%
C	501	16.2%
a	2	0.1%
i	2	0.1%
o	1	< 0.1%
s	1	< 0.1%
c	1	< 0.1%
l	1	< 0.1%
	1	< 0.1%
Other values (3)	3	0.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	3102	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
B	1559	50.3%
2	1030	33.2%
C	501	16.2%
a	2	0.1%
i	2	0.1%
o	1	< 0.1%
s	1	< 0.1%
c	1	< 0.1%
l	1	< 0.1%
	1	< 0.1%
Other values (3)	3	0.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	3102	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
B	1559	50.3%
2	1030	33.2%
C	501	16.2%
a	2	0.1%
i	2	0.1%
o	1	< 0.1%
s	1	< 0.1%
c	1	< 0.1%
l	1	< 0.1%
	1	< 0.1%
Other values (3)	3	0.1%

channel
Categorical

Distinct	4
Distinct (%)	0.4%
Missing	1
Missing (%)	0.1%
Memory size	8.2 KiB

promotion	281
referral	258
organic	250
paid	243

Length

Max length	9
Median length	8
Mean length	7.0881783
Min length	4

Characters and Unicode

Total characters	7315
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	organic
2nd row	promotion
3rd row	paid
4th row	organic
5th row	promotion

Common Values

Value	Count	Frequency (%)
promotion	281	27.2%
referral	258	25.0%
organic	250	24.2%
paid	243	23.5%
(Missing)	1	0.1%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
promotion	281	27.2%
referral	258	25.0%
organic	250	24.2%
paid	243	23.5%

Most occurring characters

Value	Count	Frequency (%)
r	1305	17.8%
o	1093	14.9%
i	774	10.6%
a	751	10.3%
n	531	7.3%
p	524	7.2%
e	516	7.1%
m	281	3.8%
t	281	3.8%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7315	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
r	1305	17.8%
o	1093	14.9%
i	774	10.6%
a	751	10.3%
n	531	7.3%
p	524	7.2%
e	516	7.1%
m	281	3.8%
t	281	3.8%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7315	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
r	1305	17.8%
o	1093	14.9%
i	774	10.6%
a	751	10.3%
n	531	7.3%
p	524	7.2%
e	516	7.1%
m	281	3.8%
t	281	3.8%
f	258	3.5%
Other values (4)	1001	13.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7315	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
r	1305	17.8%
o	1093	14.9%
i	774	10.6%
a	751	10.3%
n	531	7.3%
p	524	7.2%
e	516	7.1%
m	281	3.8%
t	281	3.8%
f	258	3.5%
Other values (4)	1001	13.7%

conversion_rate
Real number (ℝ)

High correlation Zeros

Distinct	92
Distinct (%)	8.9%
Missing	4
Missing (%)	0.4%
Infinite	0
Infinite (%)	0.0%
Mean	0.54205053

Minimum	0
Maximum	1.5
Zeros	11
Zeros (%)	1.1%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0
5-th percentile	0.13
Q1	0.3
median	0.55
Q3	0.77
95-th percentile	0.95
Maximum	1.5
Range	1.5
Interquartile range (IQR)	0.47

Descriptive statistics

Standard deviation	0.26724814
Coefficient of variation (CV)	0.49303178
Kurtosis	-1.0556927
Mean	0.54205053
Median Absolute Deviation (MAD)	0.23
Skewness	-0.025238534
Sum	557.77
Variance	0.071421569
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.4	27	2.6%
0.7	27	2.6%
0.2	24	2.3%
0.9	21	2.0%
0.8	19	1.8%
0.1	18	1.7%
0.6	18	1.7%
0.3	17	1.6%
0.85	17	1.6%
0.65	17	1.6%
Other values (82)	824	79.8%

Value	Count	Frequency (%)
0	11	1.1%
0.1	18	1.7%
0.11	6	0.6%
0.12	13	1.3%
0.13	12	1.2%
0.14	5	0.5%
0.15	6	0.6%
0.16	11	1.1%
0.17	10	1.0%
0.18	14	1.4%

Value	Count	Frequency (%)
1.5	1	0.1%
0.99	13	1.3%
0.98	10	1.0%
0.97	13	1.3%
0.96	12	1.2%
0.95	10	1.0%
0.94	8	0.8%
0.93	6	0.6%
0.92	12	1.2%
0.91	9	0.9%

revenue
Real number (ℝ)

High correlation

Distinct	1008
Distinct (%)	97.9%
Missing	3
Missing (%)	0.3%
Infinite	0
Infinite (%)	0.0%
Mean	511596.07

Minimum	108.21
Maximum	999712.49
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	108.21
5-th percentile	50790.725
Q1	267827.05
median	517944.04
Q3	765478.94
95-th percentile	949543.24
Maximum	999712.49
Range	999604.28
Interquartile range (IQR)	497651.89

Descriptive statistics

Standard deviation	287153.14
Coefficient of variation (CV)	0.5612888
Kurtosis	-1.1814039
Mean	511596.07
Median Absolute Deviation (MAD)	249792.12
Skewness	-0.047754757
Sum	5.2694395 × 10⁸
Variance	8.2456926 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
709593.48	4	0.4%
516609.1	3	0.3%
458227.42	3	0.3%
89958.73	3	0.3%
558302.11	3	0.3%
206241.46	3	0.3%
174462.47	2	0.2%
47511.35	2	0.2%
172882.59	2	0.2%
734755.76	2	0.2%
Other values (998)	1003	97.1%
(Missing)	3	0.3%

Value	Count	Frequency (%)
108.21	1	0.1%
2810.51	1	0.1%
3641.3	1	0.1%
4190.95	1	0.1%
5971.96	1	0.1%
7622.28	1	0.1%
7636.54	1	0.1%
8272.5	1	0.1%
8811.92	1	0.1%
9576.39	1	0.1%

Value	Count	Frequency (%)
999712.49	1	0.1%
999317.92	1	0.1%
997657.18	1	0.1%
996578.25	1	0.1%
996493.1	1	0.1%
995340.62	1	0.1%
994306.41	1	0.1%
993906.77	1	0.1%
993317.73	1	0.1%
992544.71	1	0.1%

duracion_dias
Real number (ℝ)

Distinct	498
Distinct (%)	48.4%
Missing	5
Missing (%)	0.5%
Infinite	0
Infinite (%)	0.0%
Mean	364.66634

Minimum	-60
Maximum	716
Zeros	0
Zeros (%)	0.0%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-60
5-th percentile	111.7
Q1	253
median	363.5
Q3	474.25
95-th percentile	617.65
Maximum	716
Range	776
Interquartile range (IQR)	221.25

Descriptive statistics

Standard deviation	152.77389
Coefficient of variation (CV)	0.41894156
Kurtosis	-0.58228402
Mean	364.66634
Median Absolute Deviation (MAD)	110.5
Skewness	0.0099787088
Sum	374877
Variance	23339.86
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
339	7	0.7%
441	7	0.7%
366	6	0.6%
423	6	0.6%
295	6	0.6%
328	6	0.6%
348	6	0.6%
314	6	0.6%
321	5	0.5%
275	5	0.5%
Other values (488)	968	93.7%

Value	Count	Frequency (%)
-60	1	0.1%
10	1	0.1%
16	2	0.2%
22	3	0.3%
24	1	0.1%
31	1	0.1%
32	1	0.1%
34	1	0.1%
36	1	0.1%
41	1	0.1%

Value	Count	Frequency (%)
716	2	0.2%
712	1	0.1%
707	1	0.1%
700	1	0.1%
698	1	0.1%
693	1	0.1%
689	1	0.1%
688	2	0.2%
687	2	0.2%
683	1	0.1%

roi_categoria
Categorical

High correlation

Distinct	3
Distinct (%)	0.3%
Missing	4
Missing (%)	0.4%
Memory size	8.2 KiB

Medio	543
Bajo	479
Pérdida	7

Length

Max length	7
Median length	5
Mean length	4.548105
Min length	4

Characters and Unicode

Total characters	4680
Distinct characters	11
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Bajo
2nd row	Medio
3rd row	Bajo
4th row	Bajo
5th row	Bajo

Common Values

Value	Count	Frequency (%)
Medio	543	52.6%
Bajo	479	46.4%
Pérdida	7	0.7%
(Missing)	4	0.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
medio	543	52.8%
bajo	479	46.6%
pérdida	7	0.7%

Most occurring characters

Value	Count	Frequency (%)
o	1022	21.8%
d	557	11.9%
i	550	11.8%
e	543	11.6%
M	543	11.6%
a	486	10.4%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4680	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	1022	21.8%
d	557	11.9%
i	550	11.8%
e	543	11.6%
M	543	11.6%
a	486	10.4%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4680	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	1022	21.8%
d	557	11.9%
i	550	11.8%
e	543	11.6%
M	543	11.6%
a	486	10.4%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4680	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	1022	21.8%
d	557	11.9%
i	550	11.8%
e	543	11.6%
M	543	11.6%
a	486	10.4%
B	479	10.2%
j	479	10.2%
P	7	0.1%
é	7	0.1%

conversion_categoria
Categorical

High correlation

Distinct	3
Distinct (%)	0.3%
Missing	4
Missing (%)	0.4%
Memory size	8.2 KiB

Baja	367
Media	332
Alta	330

Length

Max length	5
Median length	4
Mean length	4.3226433
Min length	4

Characters and Unicode

Total characters	4448
Distinct characters	10
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Baja
2nd row	Media
3rd row	Baja
4th row	Baja
5th row	Alta

Common Values

Value	Count	Frequency (%)
Baja	367	35.5%
Media	332	32.1%
Alta	330	31.9%
(Missing)	4	0.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
baja	367	35.7%
media	332	32.3%
alta	330	32.1%

Most occurring characters

Value	Count	Frequency (%)
a	1396	31.4%
B	367	8.3%
j	367	8.3%
M	332	7.5%
e	332	7.5%
d	332	7.5%
i	332	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4448	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1396	31.4%
B	367	8.3%
j	367	8.3%
M	332	7.5%
e	332	7.5%
d	332	7.5%
i	332	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4448	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1396	31.4%
B	367	8.3%
j	367	8.3%
M	332	7.5%
e	332	7.5%
d	332	7.5%
i	332	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4448	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1396	31.4%
B	367	8.3%
j	367	8.3%
M	332	7.5%
e	332	7.5%
d	332	7.5%
i	332	7.5%
A	330	7.4%
l	330	7.4%
t	330	7.4%

revenue_categoria
Categorical

High correlation Uniform

Distinct	3
Distinct (%)	0.3%
Missing	3
Missing (%)	0.3%
Memory size	8.2 KiB

Media	344
Mucha	343
Poca	343

Length

Max length	5
Median length	5
Mean length	4.6669903
Min length	4

Characters and Unicode

Total characters	4807
Distinct characters	10
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Mucha
2nd row	Media
3rd row	Media
4th row	Poca
5th row	Poca

Common Values

Value	Count	Frequency (%)
Media	344	33.3%
Mucha	343	33.2%
Poca	343	33.2%
(Missing)	3	0.3%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
media	344	33.4%
mucha	343	33.3%
poca	343	33.3%

Most occurring characters

Value	Count	Frequency (%)
a	1030	21.4%
M	687	14.3%
c	686	14.3%
e	344	7.2%
i	344	7.2%
d	344	7.2%
u	343	7.1%
h	343	7.1%
P	343	7.1%
o	343	7.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	4807	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
a	1030	21.4%
M	687	14.3%
c	686	14.3%
e	344	7.2%
i	344	7.2%
d	344	7.2%
u	343	7.1%
h	343	7.1%
P	343	7.1%
o	343	7.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	4807	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
a	1030	21.4%
M	687	14.3%
c	686	14.3%
e	344	7.2%
i	344	7.2%
d	344	7.2%
u	343	7.1%
h	343	7.1%
P	343	7.1%
o	343	7.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	4807	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
a	1030	21.4%
M	687	14.3%
c	686	14.3%
e	344	7.2%
i	344	7.2%
d	344	7.2%
u	343	7.1%
h	343	7.1%
P	343	7.1%
o	343	7.1%

budget_categoria
Categorical

High correlation

Distinct	4
Distinct (%)	0.4%
Missing	4
Missing (%)	0.4%
Memory size	8.2 KiB

Muy Alto	489
Alto	439
Medio	100
Bajo	1

Length

Max length	8
Median length	5
Mean length	5.9980564
Min length	4

Characters and Unicode

Total characters	6172
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	1 ?
Unique (%)	0.1%

Sample

1st row	Medio
2nd row	Alto
3rd row	Muy Alto
4th row	Alto
5th row	Alto

Common Values

Value	Count	Frequency (%)
Muy Alto	489	47.3%
Alto	439	42.5%
Medio	100	9.7%
Bajo	1	0.1%
(Missing)	4	0.4%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
alto	928	61.1%
muy	489	32.2%
medio	100	6.6%
bajo	1	0.1%

Most occurring characters

Value	Count	Frequency (%)
o	1029	16.7%
A	928	15.0%
t	928	15.0%
l	928	15.0%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	6172	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	1029	16.7%
A	928	15.0%
t	928	15.0%
l	928	15.0%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	6172	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	1029	16.7%
A	928	15.0%
t	928	15.0%
l	928	15.0%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	6172	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	1029	16.7%
A	928	15.0%
t	928	15.0%
l	928	15.0%
M	589	9.5%
u	489	7.9%
y	489	7.9%
	489	7.9%
e	100	1.6%
d	100	1.6%
Other values (4)	103	1.7%

roi_recalculated
Real number (ℝ)

High correlation Missing

Distinct	1007
Distinct (%)	99.6%
Missing	22
Missing (%)	2.1%
Infinite	0
Infinite (%)	0.0%
Mean	24.767696

Minimum	-0.998254
Maximum	884.759
Zeros	0
Zeros (%)	0.0%
Negative	42
Negative (%)	4.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.998254
5-th percentile	0.238584
Q1	4.414886
median	9.416141
Q3	20.03884
95-th percentile	95.139108
Maximum	884.759
Range	885.75725
Interquartile range (IQR)	15.623954

Descriptive statistics

Standard deviation	61.273527
Coefficient of variation (CV)	2.4739293
Kurtosis	75.095159
Mean	24.767696
Median Absolute Deviation (MAD)	6.558041
Skewness	7.5471204
Sum	25040.14
Variance	3754.4451
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
86.795984	2	0.2%
4.604299	2	0.2%
2	2	0.2%
0.5	2	0.2%
0.209189	1	0.1%
6.387951	1	0.1%
4.968786	1	0.1%
17.144859	1	0.1%
309.138805	1	0.1%
3.320839	1	0.1%
Other values (997)	997	96.5%
(Missing)	22	2.1%

Value	Count	Frequency (%)
-0.998254	1	0.1%
-0.995	1	0.1%
-0.959744	1	0.1%
-0.923559	1	0.1%
-0.917185	1	0.1%
-0.904294	1	0.1%
-0.886265	1	0.1%
-0.882994	1	0.1%
-0.879069	1	0.1%
-0.869787	1	0.1%

Value	Count	Frequency (%)
884.758999	1	0.1%
627.007142	1	0.1%
624.893465	1	0.1%
612.621835	1	0.1%
527.274718	1	0.1%
524.426429	1	0.1%
323.705931	1	0.1%
321.970828	1	0.1%
309.138805	1	0.1%
308.543649	1	0.1%

start_month
Real number (ℝ)

High correlation

Distinct	12
Distinct (%)	1.2%
Missing	3
Missing (%)	0.3%
Infinite	0
Infinite (%)	0.0%
Mean	6.407767

Minimum	1
Maximum	12
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	1
5-th percentile	1
Q1	3
median	7
Q3	9
95-th percentile	12
Maximum	12
Range	11
Interquartile range (IQR)	6

Descriptive statistics

Standard deviation	3.407637
Coefficient of variation (CV)	0.5317979
Kurtosis	-1.1791358
Mean	6.407767
Median Absolute Deviation (MAD)	3
Skewness	-0.0097135354
Sum	6600
Variance	11.61199
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=12)

Value	Count	Frequency (%)
1	100	9.7%
9	99	9.6%
8	97	9.4%
3	96	9.3%
7	93	9.0%
4	92	8.9%
11	89	8.6%
6	83	8.0%
5	75	7.3%
12	71	6.9%
Other values (2)	135	13.1%

Value	Count	Frequency (%)
1	100	9.7%
2	66	6.4%
3	96	9.3%
4	92	8.9%
5	75	7.3%
6	83	8.0%
7	93	9.0%
8	97	9.4%
9	99	9.6%
10	69	6.7%

Value	Count	Frequency (%)
12	71	6.9%
11	89	8.6%
10	69	6.7%
9	99	9.6%
8	97	9.4%
7	93	9.0%
6	83	8.0%
5	75	7.3%
4	92	8.9%
3	96	9.3%

temporada_inicio
Categorical

High correlation

Distinct	4
Distinct (%)	0.4%
Missing	0
Missing (%)	0.0%
Memory size	8.2 KiB

Verano	273
Primavera	263
Otoño	260
Invierno	237

Length

Max length	9
Median length	8
Mean length	6.9709584
Min length	5

Characters and Unicode

Total characters	7201
Distinct characters	14
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Primavera
2nd row	Invierno
3rd row	Invierno
4th row	Otoño
5th row	Verano

Common Values

Value	Count	Frequency (%)
Verano	273	26.4%
Primavera	263	25.5%
Otoño	260	25.2%
Invierno	237	22.9%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
verano	273	26.4%
primavera	263	25.5%
otoño	260	25.2%
invierno	237	22.9%

Most occurring characters

Value	Count	Frequency (%)
r	1036	14.4%
o	1030	14.3%
a	799	11.1%
e	773	10.7%
n	747	10.4%
i	500	6.9%
v	500	6.9%
V	273	3.8%
P	263	3.7%
m	263	3.7%
Other values (4)	1017	14.1%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	7201	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
r	1036	14.4%
o	1030	14.3%
a	799	11.1%
e	773	10.7%
n	747	10.4%
i	500	6.9%
v	500	6.9%
V	273	3.8%
P	263	3.7%
m	263	3.7%
Other values (4)	1017	14.1%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	7201	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
r	1036	14.4%
o	1030	14.3%
a	799	11.1%
e	773	10.7%
n	747	10.4%
i	500	6.9%
v	500	6.9%
V	273	3.8%
P	263	3.7%
m	263	3.7%
Other values (4)	1017	14.1%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	7201	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
r	1036	14.4%
o	1030	14.3%
a	799	11.1%
e	773	10.7%
n	747	10.4%
i	500	6.9%
v	500	6.9%
V	273	3.8%
P	263	3.7%
m	263	3.7%
Other values (4)	1017	14.1%

net_profit
Real number (ℝ)

High correlation

Distinct	1009
Distinct (%)	98.2%
Missing	6
Missing (%)	0.6%
Infinite	0
Infinite (%)	0.0%
Mean	453393.44

Minimum	-9949999
Maximum	987859.73
Zeros	0
Zeros (%)	0.0%
Negative	42
Negative (%)	4.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-9949999
5-th percentile	10945.703
Q1	216214.82
median	473021.14
Q3	708529.39
95-th percentile	895800.82
Maximum	987859.73
Range	10937859
Interquartile range (IQR)	492314.57

Descriptive statistics

Standard deviation	434467.5
Coefficient of variation (CV)	0.95825712
Kurtosis	319.65116
Mean	453393.44
Median Absolute Deviation (MAD)	248253.28
Skewness	-13.390658
Sum	4.6563507 × 10⁸
Variance	1.8876201 × 10¹¹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
701511.18	4	0.4%
373584.32	3	0.3%
498896.12	3	0.3%
75368.98	3	0.3%
169440.88	3	0.3%
110421.1	2	0.2%
8219.45	2	0.2%
482732.83	2	0.2%
143918.14	2	0.2%
694261.88	2	0.2%
Other values (999)	1001	96.9%
(Missing)	6	0.6%

Value	Count	Frequency (%)
-9949999	1	0.1%
-92091.91	1	0.1%
-91618.85	1	0.1%
-85765.04	1	0.1%
-83260.49	1	0.1%
-77408.2	1	0.1%
-69612.81	1	0.1%
-68489.09	1	0.1%
-67005.31	1	0.1%
-61869.89	1	0.1%

Value	Count	Frequency (%)
987859.73	1	0.1%
987359.82	1	0.1%
979827.4	1	0.1%
974958.97	1	0.1%
973355.11	1	0.1%
965199.63	1	0.1%
964497.81	1	0.1%
963838	1	0.1%
960202.7	1	0.1%
958135.52	1	0.1%

conversions
Real number (ℝ)

High correlation Zeros

Distinct	997
Distinct (%)	97.1%
Missing	6
Missing (%)	0.6%
Infinite	0
Infinite (%)	0.0%
Mean	278799.19

Minimum	0
Maximum	964632.77
Zeros	11
Zeros (%)	1.1%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0
5-th percentile	15924.567
Q1	97706.974
median	216427.45
Q3	421233.97
95-th percentile	693291.25
Maximum	964632.77
Range	964632.77
Interquartile range (IQR)	323526.99

Descriptive statistics

Standard deviation	220124.59
Coefficient of variation (CV)	0.78954529
Kurtosis	-0.15716255
Mean	278799.19
Median Absolute Deviation (MAD)	148290.94
Skewness	0.80390105
Sum	2.8632677 × 10⁸
Variance	4.8454835 × 10¹⁰
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11	1.1%
283837.392	4	0.4%
340962.006	3	0.3%
107245.5592	3	0.3%
374062.4137	3	0.3%
17092.1587	3	0.3%
128303.6776	3	0.3%
478788.255	2	0.2%
93500.2371	2	0.2%
95954.3585	2	0.2%
Other values (987)	991	95.9%
(Missing)	6	0.6%

Value	Count	Frequency (%)
0	11	1.1%
83.3217	1	0.1%
419.095	1	0.1%
758.8377	1	0.1%
1374.5772	1	0.1%
1436.4585	1	0.1%
2533.2462	1	0.1%
2661.8471	1	0.1%
3568.474	1	0.1%
3583.176	1	0.1%

Value	Count	Frequency (%)
964632.7746	1	0.1%
954051.8638	1	0.1%
935379.7945	1	0.1%
921771.3204	1	0.1%
915375.236	1	0.1%
907059.9884	1	0.1%
899700.0163	1	0.1%
894373.9296	1	0.1%
888263.5488	1	0.1%
886375.4536	1	0.1%

costo_por_conversion
Real number (ℝ)

High correlation Missing Skewed

Distinct	996
Distinct (%)	98.2%
Missing	19
Missing (%)	1.8%
Infinite	0
Infinite (%)	0.0%
Mean	2.6190378

Minimum	0.0018731819
Maximum	999.9999
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0.0018731819
5-th percentile	0.016754548
Q1	0.086262216
median	0.18806696
Q3	0.50232732
95-th percentile	2.382806
Maximum	999.9999
Range	999.99803
Interquartile range (IQR)	0.4160651

Descriptive statistics

Standard deviation	39.383677
Coefficient of variation (CV)	15.03746
Kurtosis	530.08871
Mean	2.6190378
Median Absolute Deviation (MAD)	0.13602286
Skewness	22.68424
Sum	2655.7044
Variance	1551.074
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0.02847510662	4	0.4%
0.6597090713	3	0.3%
0.3431431593	3	0.3%
0.8535931743	3	0.3%
0.05195001111	3	0.3%
1.020988006	2	0.2%
0.003793367905	2	0.2%
1.006245684	2	0.2%
0.6674149148	2	0.2%
0.9855192339	2	0.2%
Other values (986)	988	95.6%
(Missing)	19	1.8%

Value	Count	Frequency (%)
0.001873181857	1	0.1%
0.002138444974	1	0.1%
0.00242078181	1	0.1%
0.002565852872	1	0.1%
0.003505471279	1	0.1%
0.003793367905	2	0.2%
0.004627578835	1	0.1%
0.004681974146	1	0.1%
0.00524825398	1	0.1%
0.005307795266	1	0.1%

Value	Count	Frequency (%)
999.9999	1	0.1%
743.8410402	1	0.1%
92.00362607	1	0.1%
87.92350183	1	0.1%
55.12808062	1	0.1%
39.41134107	1	0.1%
30.12062564	1	0.1%
19.34929765	1	0.1%
18.68848204	1	0.1%
17.28038749	1	0.1%

costo_clicks
Real number (ℝ)

High correlation Missing Zeros

Distinct	997
Distinct (%)	98.8%
Missing	24
Missing (%)	2.3%
Infinite	0
Infinite (%)	0.0%
Mean	31044.366

Minimum	-1555376.8
Maximum	1012624.8
Zeros	11
Zeros (%)	1.1%
Negative	42
Negative (%)	4.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-1555376.8
5-th percentile	0
Q1	8940.5662
median	22742.548
Q3	47686.748
95-th percentile	97673.71
Maximum	1012624.8
Range	2568001.6
Interquartile range (IQR)	38746.182

Descriptive statistics

Standard deviation	79726.015
Coefficient of variation (CV)	2.5681315
Kurtosis	193.70373
Mean	31044.366
Median Absolute Deviation (MAD)	16814.714
Skewness	-7.0431349
Sum	31323765
Variance	6.3562375 × 10⁹
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	11	1.1%
23292.48365	2	0.2%
3270.167339	2	0.2%
1570.819706	1	0.1%
47319.19835	1	0.1%
5914.933809	1	0.1%
90000	1	0.1%
183968.5332	1	0.1%
20142.20165	1	0.1%
1548.78083	1	0.1%
Other values (987)	987	95.5%
(Missing)	24	2.3%

Value	Count	Frequency (%)
-1555376.751	1	0.1%
-816538.0608	1	0.1%
-489639.1438	1	0.1%
-329231.9765	1	0.1%
-234386.3557	1	0.1%
-86746.69251	1	0.1%
-63437.61655	1	0.1%
-57373.73523	1	0.1%
-57115.54664	1	0.1%
-52963.07883	1	0.1%

Value	Count	Frequency (%)
1012624.836	1	0.1%
471805.9178	1	0.1%
439060.1711	1	0.1%
281651.6023	1	0.1%
275238.1825	1	0.1%
274255.1611	1	0.1%
265316.3919	1	0.1%
250937.3274	1	0.1%
234409.6791	1	0.1%
203779.3986	1	0.1%

ingresos_por_click
Real number (ℝ)

High correlation Missing

Distinct	996
Distinct (%)	99.8%
Missing	35
Missing (%)	3.4%
Infinite	0
Infinite (%)	0.0%
Mean	64.591694

Minimum	-8.86265
Maximum	3219.7083
Zeros	0
Zeros (%)	0.0%
Negative	42
Negative (%)	4.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-8.86265
5-th percentile	0.40099664
Q1	7.7735117
median	19.734866
Q3	47.310948
95-th percentile	219.85865
Maximum	3219.7083
Range	3228.5709
Interquartile range (IQR)	39.537437

Descriptive statistics

Standard deviation	193.18982
Coefficient of variation (CV)	2.990939
Kurtosis	106.76481
Mean	64.591694
Median Absolute Deviation (MAD)	14.546378
Skewness	8.9297946
Sum	64462.51
Variance	37322.306
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
8.854421154	2	0.2%
216.98996	2	0.2%
-3.554607407	1	0.1%
17.81346111	1	0.1%
12.10579891	1	0.1%
13.46013714	1	0.1%
15.76300714	1	0.1%
29.22815294	1	0.1%
36.4784234	1	0.1%
363.6927118	1	0.1%
Other values (986)	986	95.5%
(Missing)	35	3.4%

Value	Count	Frequency (%)
-8.86265	1	0.1%
-6.347118182	1	0.1%
-5.86046	1	0.1%
-4.975	1	0.1%
-4.772427778	1	0.1%
-3.769472222	1	0.1%
-3.554607407	1	0.1%
-3.536277778	1	0.1%
-3.028668	1	0.1%
-2.0889	1	0.1%

Value	Count	Frequency (%)
3219.70828	1	0.1%
2090.023807	1	0.1%
2010.815907	1	0.1%
1904.152535	1	0.1%
1256.362453	1	0.1%
1225.060608	1	0.1%
1141.698592	1	0.1%
984.483895	1	0.1%
976.434663	1	0.1%
946.8082803	1	0.1%

revenue_per_dollar
Real number (ℝ)

High correlation

Distinct	1007
Distinct (%)	98.1%
Missing	6
Missing (%)	0.6%
Infinite	0
Infinite (%)	0.0%
Mean	25.962728

Minimum	0.0017459393
Maximum	885.759
Zeros	0
Zeros (%)	0.0%
Negative	0
Negative (%)	0.0%
Memory size	8.2 KiB

Quantile statistics

Minimum	0.0017459393
5-th percentile	1.2378606
Q1	5.4136417
median	10.394971
Q3	21.100119
95-th percentile	96.437366
Maximum	885.759
Range	885.75725
Interquartile range (IQR)	15.686478

Descriptive statistics

Standard deviation	61.534323
Coefficient of variation (CV)	2.3701024
Kurtosis	72.929897
Mean	25.962728
Median Absolute Deviation (MAD)	6.5434321
Skewness	7.4236115
Sum	26663.721
Variance	3786.4729
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
87.79598382	4	0.4%
29.16556672	3	0.3%
5.41364175	3	0.3%
6.165885639	3	0.3%
5.604299171	3	0.3%
1.209189426	2	0.2%
7.387950633	2	0.2%
5.968785528	2	0.2%
18.14485942	2	0.2%
310.1388048	2	0.2%
Other values (997)	1001	96.9%
(Missing)	6	0.6%

Value	Count	Frequency (%)
0.001745939291	1	0.1%
0.0050000005	1	0.1%
0.04025606231	1	0.1%
0.07644127681	1	0.1%
0.08281497847	1	0.1%
0.09570641194	1	0.1%
0.1137352334	1	0.1%
0.1170059864	1	0.1%
0.1209305057	1	0.1%
0.1302132181	1	0.1%

Value	Count	Frequency (%)
885.7589994	1	0.1%
628.0071416	1	0.1%
625.8934652	1	0.1%
613.6218345	1	0.1%
528.2747182	1	0.1%
525.4264286	1	0.1%
324.7059312	1	0.1%
322.9708283	1	0.1%
310.1388048	2	0.2%
309.5436491	1	0.1%

efficiency_index
Real number (ℝ)

High correlation Zeros

Distinct	756
Distinct (%)	73.6%
Missing	6
Missing (%)	0.6%
Infinite	0
Infinite (%)	0.0%
Mean	0.29270312

Minimum	-0.02
Maximum	1.2
Zeros	17
Zeros (%)	1.6%
Negative	1
Negative (%)	0.1%
Memory size	8.2 KiB

Quantile statistics

Minimum	-0.02
5-th percentile	0.0396
Q1	0.11365
median	0.234
Q3	0.42415
95-th percentile	0.7287
Maximum	1.2
Range	1.22
Interquartile range (IQR)	0.3105

Descriptive statistics

Standard deviation	0.21882539
Coefficient of variation (CV)	0.74760186
Kurtosis	0.032128692
Mean	0.29270312
Median Absolute Deviation (MAD)	0.138
Skewness	0.88382186
Sum	300.6061
Variance	0.047884553
Monotonicity	Not monotonic

Histogram with fixed size bins (bins=50)

Value	Count	Frequency (%)
0	17	1.6%
0.14	6	0.6%
0.204	6	0.6%
0.36	6	0.6%
0.096	6	0.6%
0.112	5	0.5%
0.168	5	0.5%
0.252	4	0.4%
0.126	4	0.4%
0.078	4	0.4%
Other values (746)	964	93.3%
(Missing)	6	0.6%

Value	Count	Frequency (%)
-0.02	1	0.1%
0	17	1.6%
0.016	1	0.1%
0.0168	1	0.1%
0.017	1	0.1%
0.019	2	0.2%
0.02	2	0.2%
0.0208	1	0.1%
0.0216	1	0.1%
0.0247	1	0.1%

Value	Count	Frequency (%)
1.2	1	0.1%
0.9603	1	0.1%
0.9506	1	0.1%
0.891	1	0.1%
0.8835	1	0.1%
0.882	2	0.2%
0.8736	1	0.1%
0.873	1	0.1%
0.8712	1	0.1%
0.864	1	0.1%

theme
Categorical

Distinct	10
Distinct (%)	1.0%
Missing	0
Missing (%)	0.0%
Memory size	8.2 KiB

Procesos/Metodología	282
Arquitectura/Infraestructura	139
Usuario/Cliente	131
Red/Conectividad	97
Tecnología/IT	78
Other values (5)	306

Length

Max length	28
Median length	20
Mean length	18.524685
Min length	9

Characters and Unicode

Total characters	19136
Distinct characters	32
Distinct categories	1 ?
Distinct scripts	1 ?
Distinct blocks	1 ?

The Unicode Standard assigns character properties to each code point, which can be used to analyse textual variables.

Unique

Unique	0 ?
Unique (%)	0.0%

Sample

1st row	Usuario/Cliente
2nd row	Procesos/Metodología
3rd row	Productos/Servicios
4th row	Procesos/Metodología
5th row	Gestión/Management

Common Values

Value	Count	Frequency (%)
Procesos/Metodología	282	27.3%
Arquitectura/Infraestructura	139	13.5%
Usuario/Cliente	131	12.7%
Red/Conectividad	97	9.4%
Tecnología/IT	78	7.6%
Gestión/Management	75	7.3%
Productos/Servicios	72	7.0%
Seguridad	57	5.5%
Datos/Análisis	56	5.4%
Innovación/Generacional	46	4.5%

Length

Histogram of lengths of the category

Common Values (Plot)

Value	Count	Frequency (%)
procesos/metodología	282	27.3%
arquitectura/infraestructura	139	13.5%
usuario/cliente	131	12.7%
red/conectividad	97	9.4%
tecnología/it	78	7.6%
gestión/management	75	7.3%
productos/servicios	72	7.0%
seguridad	57	5.5%
datos/análisis	56	5.4%
innovación/generacional	46	4.5%

Most occurring characters

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring categories

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per category

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring scripts

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per script

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Most occurring blocks

Value	Count	Frequency (%)
(unknown)	19136	100.0%

Most frequent character per block

(unknown)

Value	Count	Frequency (%)
o	2158	11.3%
e	1822	9.5%
a	1406	7.3%
r	1355	7.1%
t	1344	7.0%
s	1221	6.4%
i	1075	5.6%
/	976	5.1%
c	971	5.1%
n	956	5.0%
Other values (22)	5852	30.6%

Interactions

Correlations

	budget	budget_categoria	channel	conversion_categoria	conversion_rate	conversions	costo_clicks	costo_por_conversion	duracion_dias	efficiency_index	ingresos_por_click	net_profit	revenue	revenue_categoria	revenue_per_dollar	roi	roi_categoria	roi_recalculated	start_month	target_audience	temporada_inicio	theme	type
budget	1.000	0.000	0.000	0.000	-0.015	-0.022	0.640	0.592	-0.055	0.011	-0.612	-0.114	-0.019	0.003	-0.672	0.027	0.000	-0.675	-0.058	0.000	0.000	0.000	0.000
budget_categoria	0.000	1.000	0.000	0.000	0.058	0.032	0.000	0.000	0.029	0.000	0.349	0.000	0.000	0.000	0.481	0.574	0.264	0.483	0.051	0.000	0.013	0.047	0.000
channel	0.000	0.000	1.000	0.029	0.016	0.019	0.000	0.000	0.000	0.036	0.000	0.000	0.000	0.053	0.000	0.056	0.018	0.000	0.087	0.000	0.072	0.000	0.000
conversion_categoria	0.000	0.000	0.029	1.000	0.906	0.466	0.049	0.000	0.000	0.502	0.063	0.000	0.000	0.000	0.000	0.000	0.033	0.000	0.048	0.000	0.000	0.000	0.018
conversion_rate	-0.015	0.058	0.016	0.906	1.000	0.610	0.485	-0.434	-0.032	0.703	-0.361	0.011	0.011	0.000	0.020	0.035	0.018	0.015	-0.074	0.000	0.000	0.000	0.000
conversions	-0.022	0.032	0.019	0.466	0.610	1.000	0.358	-0.759	0.001	0.477	0.240	0.727	0.730	0.556	0.532	0.054	0.082	0.527	-0.068	0.030	0.000	0.000	0.000
costo_clicks	0.640	0.000	0.000	0.049	0.485	0.358	1.000	0.173	-0.071	0.377	-0.632	-0.055	0.009	0.152	-0.459	0.018	0.000	-0.459	-0.110	0.000	0.069	0.000	0.000
costo_por_conversion	0.592	0.000	0.000	0.000	-0.434	-0.759	0.173	1.000	-0.039	-0.323	-0.600	-0.647	-0.593	0.003	-0.882	-0.028	0.000	-0.879	0.016	0.000	0.009	0.000	0.000
duracion_dias	-0.055	0.029	0.000	0.000	-0.032	0.001	-0.071	-0.039	1.000	-0.036	0.063	0.038	0.037	0.000	0.057	-0.012	0.073	0.051	0.352	0.060	0.355	0.046	0.041
efficiency_index	0.011	0.000	0.036	0.502	0.703	0.477	0.377	-0.323	-0.036	1.000	-0.263	0.032	0.032	0.022	0.023	0.682	0.424	0.015	-0.088	0.054	0.054	0.000	0.000
ingresos_por_click	-0.612	0.349	0.000	0.063	-0.361	0.240	-0.632	-0.600	0.063	-0.263	1.000	0.660	0.606	0.059	0.896	-0.007	0.000	0.896	0.045	0.017	0.000	0.027	0.000
net_profit	-0.114	0.000	0.000	0.000	0.011	0.727	-0.055	-0.647	0.038	0.032	0.660	1.000	0.995	0.003	0.739	0.038	0.000	0.736	-0.024	0.000	0.000	0.000	0.000
revenue	-0.019	0.000	0.000	0.000	0.011	0.730	0.009	-0.593	0.037	0.032	0.606	0.995	1.000	0.944	0.677	0.041	0.077	0.675	-0.035	0.000	0.000	0.033	0.000
revenue_categoria	0.003	0.000	0.053	0.000	0.000	0.556	0.152	0.003	0.000	0.022	0.059	0.003	0.944	1.000	0.099	0.064	0.073	0.098	0.019	0.000	0.024	0.000	0.000
revenue_per_dollar	-0.672	0.481	0.000	0.000	0.020	0.532	-0.459	-0.882	0.057	0.023	0.896	0.739	0.677	0.099	1.000	0.017	0.033	1.000	0.018	0.000	0.024	0.000	0.000
roi	0.027	0.574	0.056	0.000	0.035	0.054	0.018	-0.028	-0.012	0.682	-0.007	0.038	0.041	0.064	0.017	1.000	0.984	0.012	-0.057	0.085	0.066	0.035	0.039
roi_categoria	0.000	0.264	0.018	0.033	0.018	0.082	0.000	0.000	0.073	0.424	0.000	0.000	0.077	0.073	0.033	0.984	1.000	0.031	0.042	0.000	0.035	0.000	0.000
roi_recalculated	-0.675	0.483	0.000	0.000	0.015	0.527	-0.459	-0.879	0.051	0.015	0.896	0.736	0.675	0.098	1.000	0.012	0.031	1.000	0.022	0.000	0.000	0.000	0.000
start_month	-0.058	0.051	0.087	0.048	-0.074	-0.068	-0.110	0.016	0.352	-0.088	0.045	-0.024	-0.035	0.019	0.018	-0.057	0.042	0.022	1.000	0.000	0.942	0.000	0.023
target_audience	0.000	0.000	0.000	0.000	0.000	0.030	0.000	0.000	0.060	0.054	0.017	0.000	0.000	0.000	0.000	0.085	0.000	0.000	0.000	1.000	0.043	0.044	0.706
temporada_inicio	0.000	0.013	0.072	0.000	0.000	0.000	0.069	0.009	0.355	0.054	0.000	0.000	0.000	0.024	0.024	0.066	0.035	0.000	0.942	0.043	1.000	0.000	0.056
theme	0.000	0.047	0.000	0.000	0.000	0.000	0.000	0.000	0.046	0.000	0.027	0.000	0.033	0.000	0.000	0.035	0.000	0.000	0.000	0.044	0.000	1.000	0.000
type	0.000	0.000	0.000	0.018	0.000	0.000	0.000	0.000	0.041	0.000	0.000	0.000	0.000	0.000	0.000	0.039	0.000	0.000	0.023	0.706	0.056	0.000	1.000

Missing values

A simple visualization of nullity by column.

Nullity matrix is a data-dense display which lets you quickly visually pick out patterns in data completion.

The correlation heatmap measures nullity correlation: how strongly the presence or absence of one variable affects the presence of another.

Sample

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
0	Public-key multi-tasking throughput	8082.30	0.35	email	B2B	organic	0.40	709593.48	328.0	Bajo	Baja	Mucha	Medio	86.795984	4.0	Primavera	701511.18	283837.3920	0.028475	3270.167339	216.989960	87.795984	0.1400	Usuario/Cliente
1	De-engineered analyzing task-force	17712.98	0.74	email	B2C	promotion	0.66	516609.10	432.0	Medio	Media	Media	Alto	28.165567	2.0	Invierno	498896.12	340962.0060	0.051950	12105.632597	42.675102	29.165567	0.4884	Procesos/Metodología
2	Balanced solution-oriented Local Area Network	84643.10	0.37	podcast	B2B	paid	0.28	458227.42	295.0	Bajo	Baja	Media	Muy Alto	4.413642	12.0	Invierno	373584.32	128303.6776	0.659709	29069.797143	15.763007	5.413642	0.1036	Productos/Servicios
3	Distributed real-time methodology	14589.75	0.47	webinar	B2B	organic	0.19	89958.73	366.0	Bajo	Baja	Poca	Alto	5.165886	9.0	Otoño	75368.98	17092.1587	0.853593	3308.659676	27.188874	6.165886	0.0893	Procesos/Metodología
4	Front-line executive infrastructure	39291.90	0.30	social media	B2B	promotion	0.81	47511.35	313.0	Bajo	Alta	Poca	Alto	0.209189	7.0	Verano	8219.45	38484.1935	1.020988	183968.533240	0.258258	1.209189	0.2430	Gestión/Management
5	Upgradable transitional data-warehouse	75569.28	0.59	social media	B2C	referral	0.67	558302.11	167.0	Medio	Media	Media	Muy Alto	6.387951	6.0	Verano	482732.83	374062.4137	0.202023	58557.495776	9.534255	7.387951	0.3953	Datos/Análisis
6	Innovative context-sensitive framework	28964.45	0.59	email	B2C	referral	0.17	172882.59	359.0	Medio	Baja	Poca	Alto	4.968786	3.0	Primavera	143918.14	29390.0403	0.985519	5914.933809	29.228153	5.968786	0.1003	Innovación/Generacional
7	User-friendly client-driven service-desk	36800.58	0.40	webinar	B2C	promotion	0.52	206241.46	339.0	Bajo	Media	Poca	Alto	4.604299	1.0	Invierno	169440.88	107245.5592	0.343143	23292.483655	8.854421	5.604299	0.2080	Usuario/Cliente
8	Proactive neutral methodology	40493.88	0.16	webinar	B2C	organic	0.47	734755.76	492.0	Bajo	Media	Mucha	Alto	17.144859	9.0	Otoño	694261.88	345335.2072	0.117260	20142.201648	36.478423	18.144859	0.0752	Procesos/Metodología
9	Intuitive responsive support	1816.22	0.81	social media	B2C	referral	0.85	563280.30	496.0	Medio	Alta	Media	Medio	309.138805	11.0	Otoño	561464.08	478788.2550	0.003793	1548.780830	363.692712	310.138805	0.6885	Usuario/Cliente

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme
1023	Broken-date campaign	25000.0	0.45	email	B2B	organic	NaN	87500.0	NaN	Bajo	NaN	Poca	Alto	2.500000	NaN	Otoño	62500.0	NaN	NaN	NaN	NaN	3.500000	NaN	Procesos/Metodología
1024	Negative ROI test	-10000.0	-0.20	podcast	B2C	referral	0.10	NaN	207.0	Pérdida	Baja	NaN	Bajo	NaN	10.0	Otoño	NaN	NaN	NaN	NaN	NaN	NaN	-0.020	Datos/Análisis
1025	Null-heavy campaign	NaN	NaN	B2B	social media	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	NaN	1.0	Invierno	NaN	NaN	NaN	NaN	NaN	NaN	NaN	Gestión/Management
1026	Future campaign	75000.0	0.90	webinar	B2C	promotion	0.65	200000.0	151.0	Medio	Media	Poca	Muy Alto	1.666667	1.0	Invierno	125000.0	130000.0	0.576923	77999.9844	2.564103	2.666667	0.585	Innovación/Generacional
1027	Extra long name campaign test	30000.0	0.25	email	NaN	paid	0.40	45000.0	153.0	Bajo	Baja	Poca	Alto	0.500000	4.0	Primavera	15000.0	18000.0	1.666667	36000.0000	1.250000	1.500000	0.100	Procesos/Metodología
1028	No revenue campaign	20000.0	0.30	social media	B2B	organic	0.50	NaN	181.0	Bajo	Media	NaN	Alto	NaN	2.0	Invierno	NaN	NaN	NaN	NaN	NaN	NaN	0.150	Datos/Análisis
1029	Random mess	100000.0	NaN	podcast	NaN	referral	NaN	300000.0	NaN	NaN	NaN	Poca	Muy Alto	2.000000	6.0	Verano	200000.0	NaN	NaN	NaN	NaN	3.000000	NaN	Red/Conectividad
1030	Invalid budget	NaN	NaN	email	B2C	promotion	0.20	50000.0	182.0	NaN	Baja	Poca	NaN	NaN	12.0	Invierno	NaN	10000.0	NaN	NaN	NaN	NaN	NaN	Red/Conectividad
1031	Overlapping dates	60000.0	0.60	webinar	B2B	paid	0.70	90000.0	-60.0	Medio	Media	Poca	Muy Alto	0.500000	3.0	Primavera	30000.0	63000.0	0.952381	126000.0000	0.714286	1.500000	0.420	Arquitectura/Infraestructura
1032	Too many conversions	40000.0	0.80	social media	B2C	organic	1.50	120000.0	184.0	Medio	Alta	Poca	Alto	2.000000	5.0	Primavera	80000.0	180000.0	0.222222	90000.0000	1.333333	3.000000	1.200	Procesos/Metodología

Duplicate rows

Most frequently occurring

	campaign_name	budget	roi	type	target_audience	channel	conversion_rate	revenue	duracion_dias	roi_categoria	conversion_categoria	revenue_categoria	budget_categoria	roi_recalculated	start_month	temporada_inicio	net_profit	conversions	costo_por_conversion	costo_clicks	ingresos_por_click	revenue_per_dollar	efficiency_index	theme	# duplicates
0	Balanced solution-oriented Local Area Network	84643.10	0.37	podcast	B2B	paid	0.28	458227.42	295.0	Bajo	Baja	Media	Muy Alto	NaN	12.0	Invierno	373584.32	128303.6776	0.659709	NaN	NaN	5.413642	0.1036	Productos/Servicios	2
1	De-engineered analyzing task-force	17712.98	0.74	email	B2C	promotion	0.66	516609.10	432.0	Medio	Media	Media	Alto	NaN	2.0	Invierno	498896.12	340962.0060	0.051950	NaN	NaN	29.165567	0.4884	Procesos/Metodología	2
2	Distributed real-time methodology	14589.75	0.47	webinar	B2B	organic	0.19	89958.73	366.0	Bajo	Baja	Poca	Alto	NaN	9.0	Otoño	75368.98	17092.1587	0.853593	NaN	NaN	6.165886	0.0893	Procesos/Metodología	2
3	Public-key multi-tasking throughput	8082.30	0.35	email	B2B	organic	0.40	709593.48	328.0	Bajo	Baja	Mucha	Medio	NaN	4.0	Primavera	701511.18	283837.3920	0.028475	NaN	NaN	87.795984	0.1400	Usuario/Cliente	2

Overview

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Length

Common Values (Plot)

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Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)

Most occurring characters

Most occurring categories

Most frequent character per category

(unknown)

Most occurring scripts

Most frequent character per script

(unknown)

Most occurring blocks

Most frequent character per block

(unknown)

Common Values

Length

Common Values (Plot)